What is Spamdexing

Search engine spamming or index spamming (Spamdexing) refers to all actions that result in an Internet search engine for a keyword entry point to the websites that are not relevant to the user or the search term’s relevant information.

Google search engine spamming is also known as spamming Google. The more specific concept Googleating (read: “Google-ating”) is used when Web pages are created only for the purpose of influencing the link structure significantly in favor of certain web pages in order to thus achieve a high Page Rank.

Definition

Spamdexing includes all attempts at a site under one keyword list, without the side with the issue in question (see also Google employs bomb). All attempts at a search term are achieved as well as sneaky redirects to a webpage that contains no information about the entered search.

Techniques

Spammers build their optimization methods to the search and evaluation strategies on the successful search engine in order to bring created or managed websites in the search engine results lists to the front.

Most spam sites are thereby deliberately manipulated by the world’s most widely used search engines Google, Yahoo and Live Search. Among the best known manipulation techniques are: The inappropriate repetition of a word in the title of the page or in the meta-keywords in the HTML .

Note that many keywords are within HTML comments: Accommodating many keywords in the alt attribute (alternative text) of the images. Writing text in the background color (hidden text), so the text is just for search engines, but not for the Internet surfers on the screen.

The insertion of hidden text with numerous key words and outside of the visible page area, through style sheets made invisible in side areas or in areas under graphs. Creating hidden links on a website, for example with the help of tiny, invisible single-pixel graphics or in the frameset.

The guestbook, forum, blog and wiki spam by inserting (irrelevant) links. The use of multiple title tags to accommodate key terms in a prominent place.

The inclusion of terms that have nothing to do with the topic of the website, in the meta tags. The creation of hundreds of upstream diversions, each with short HTML-phrases, (doorway pages). Creating many of the same pages under multiple URLs, such as low-cost providers. The operation of “link farms.”

Referrer spamming: A massive call to web pages so they appear in the referrer information from the statistics of visited sites.

Scraper Made for AdSense sites: Copy the contents of other mostly high-listed pages with the help of generators and presentation items on their own, usually with much advertising in the hope that the ranking of this page will rise.

Sybil Attack: Production of numerous, serious side-giving (discussion forums, blogs, advice pages, etc) on different domains, and after these pages have received a good ranking, links using these sites to promote the proper suspicion, commercial site with much advertising.

To improve the use of article directories mainly for the purpose of backlinks to the ranking of your own website.

Negative search engine optimization or Google Bowling, to encourage an attempt to short-term links with the production of thousands of suspects that all point to the same sites of competitors, the search engines to the devaluation of the respective sides, and thus indirectly enhance one’s own side.