SEO Ethical rules

Methods that bring non-relevant websites to the front of the results pages of search engines is known as search engine spamming and there are contrary rules to set up the search engines to protect against manipulation of their search results.

Thus it is possible to set up automated redirects as search engines specifically containing pages of text. This method of working with so-called doorway pages is contrary to the guidelines of most search engines. Cases that are detected by the search engine operators often have the relevant page for the topic, i.e. the relevant landing pages will be excluded from the search index.

Thus, BMW for the short term in early 2006 was completely removed from Google because a number of automatically forwarding bridge sites had been created. Once BMW had removed the offending pages, they were included again in the Google index.

Ethical Search Engine Optimization dispenses with such undesirable practices as the use of doorway pages, or a Link farm and followed the directives of the individual search engines. This increased the risk of exclusion or downgrading in the search results pages.