Traditional search engine optimization

In traditional search engine optimization one or two keywords are optimized.  Often, an extensive site is divided into several pages to optimize them for various search terms. In the search, words are combined with appropriate content.

This (classical) field belongs to the so-called “OnPage Optimization”, which means all methods and options that may be in the content and structure of a website is carried out. One type of optimization is done by so-called landing pages.  Meanwhile, it is no longer sufficient alone to increase the relevancy of Web pages.

A good listing and good visibility in search engines as well as the quantity and quality of incoming links to a website (backlinks) should be taken into account. This area of search engine optimization is called “off page optimization” and is used especially in the editorial search engine optimization.

In order to investigate Web sites on their respective potentials, free online tools can be used. Often small changes are needed in order to recover in a much better placement on search engines.